Privacy Policy
Effective date: July 29, 2026
This Privacy Policy describes how Snack Software LLC (“Snack Software,” “we,” “us,” or “our”), the owner and operator of the Keisho X website and related services (collectively, the “Service”), collects, uses, discloses, and otherwise processes information in connection with your use of the Service. By accessing or using the Service, you acknowledge that you have read and understood this Policy. If you do not agree, do not use the Service.
1. Controller and scope
Snack Software LLC is the controller of personal information processed through the Service, except where we process information solely on behalf of a third party under a separate written agreement. This Policy applies to the Keisho X website, newsletter signup flows, inquiry forms, and any related pages or features we operate under the Keisho X brand. It does not apply to third-party websites, platforms, or services that we may link to or mention; those are governed by their own policies.
2. Information we collect
We may collect information in the following categories, depending on how you use the Service:
- Identifiers and contact data you submit, including name, email address, organization name, and any other details you choose to provide in forms.
- Inquiry and qualification data, including audience type (buyer/partner), budget range, timeline, sector interest, experience, and free-text messages.
- Newsletter data, including email address, subscription source tags, confirmation tokens, and subscription status.
- Technical and usage data, including IP address, browser type, device information, referring URLs, pages viewed, approximate location derived from IP, timestamps, and similar diagnostic or analytics data.
- Communications metadata related to messages you send through the Service (for example, submission time and form path).
- Cookies and similar technologies as described in Section 6.
We do not require you to create an account to browse content. Providing personal information through forms is voluntary, but certain features (newsletter, inquiry) cannot function without it.
3. How we collect information
- Directly from you when you submit forms or otherwise communicate with us through the Service.
- Automatically through server logs, cookies, pixels, scripts, and analytics tools when you visit or interact with the Service.
- From service providers that process data on our behalf (hosting, email delivery, analytics, security).
- From publicly available sources or third parties, where lawful and relevant to operating or improving the Service.
4. How we use information
We may use information for any lawful business purpose, including without limitation to:
- Operate, maintain, secure, debug, and improve the Service.
- Respond to inquiries; evaluate whether and how to engage with you; and facilitate introductions or follow-ups at our sole discretion.
- Send newsletter and related communications to subscribers who have completed applicable confirmation steps.
- Personalize content, measure engagement, perform analytics, and develop new products or features.
- Detect, prevent, and address fraud, abuse, security incidents, and violations of our Terms of Service.
- Comply with legal obligations; enforce our rights; and protect Snack Software LLC, our affiliates, partners, users, and the public.
- Create aggregated, de-identified, or anonymized data that we may use and disclose for any purpose.
- Carry out any other purpose disclosed at the time of collection or that is reasonably compatible with the foregoing.
We do not guarantee that any inquiry will receive a response, introduction, or other outcome. Use of your information for evaluation and response is at our sole discretion.
5. Disclosures of information
We may disclose information:
- To service providers and contractors that perform services for us (for example, hosting, email transmission, analytics, security, or professional advisors), subject to contractual or confidentiality obligations we deem appropriate.
- To partners, advisors, or intermediaries when we believe, in our sole judgment, that sharing is useful to evaluate or facilitate a potential introduction or engagement you requested or that is consistent with your inquiry — without creating any obligation to do so.
- In connection with a corporate transaction, including merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, in which case information may be transferred as part of our business assets.
- For legal and protective purposes, including to comply with law, legal process, or governmental request; to enforce our terms; or to protect rights, property, or safety.
- With your direction or consent, or as otherwise permitted or required by law.
- As aggregated or de-identified data that does not reasonably identify you.
We do not sell personal information for money in the ordinary course of the Service. We reserve the right to disclose information as described above and as otherwise permitted by applicable law. Nothing in this Policy creates a third-party beneficiary right for any recipient of disclosed information.
6. Cookies, analytics, and tracking
We and our providers may use cookies, local storage, pixels, and similar technologies to operate the Service, remember preferences, measure performance, and understand usage. If Google Analytics or similar tools are configured, those providers may collect usage data according to their own policies. You may be able to control cookies through your browser settings; disabling cookies may impair certain features. We do not currently respond to every “Do Not Track” signal in a uniform manner, and we make no commitment that the Service will honor any particular browser privacy signal.
7. International transfers
The Service is operated from the United States. If you access the Service from outside the United States, you understand that your information may be transferred to, stored in, and processed in the United States and other jurisdictions that may not provide the same level of data protection as your home country. By using the Service or submitting information, you consent to such transfers to the maximum extent permitted by law.
8. Retention
We retain information for as long as we believe necessary or useful for the purposes described in this Policy, including to operate the Service, maintain business records, resolve disputes, enforce agreements, and comply with legal obligations. Retention periods are determined at our sole discretion and may vary by data type. We are not obligated to delete information upon request except where required by applicable law, and even then we may retain information as permitted (for example, for legal hold, backup, or fraud prevention).
9. Security
We implement security measures we consider commercially reasonable. However, no method of transmission or storage is completely secure. We do not warrant or guarantee that information will be immune from unauthorized access, alteration, disclosure, or destruction. You use the Service and transmit information at your own risk. If you believe there has been unauthorized access to your information, contact us through the contact form.
10. Your choices and requests
- Newsletter: You may unsubscribe using the mechanism in our emails, where provided, or by contacting us through the contact form.
- Cookies: You may adjust browser settings to refuse or delete cookies.
- Access, correction, deletion, and similar rights: Depending on your jurisdiction, you may have rights to request access to, correction of, deletion of, or restriction on certain personal information, or to object to certain processing. We will evaluate requests as required by applicable law. We may deny requests that are excessive, unfounded, legally exempt, or that would interfere with our legitimate interests or legal obligations.
- California / similar state laws: Where such laws apply, we will provide required disclosures and honor applicable consumer rights, subject to verification and statutory exceptions. We do not knowingly “sell” or “share” personal information as those terms are defined under California law for cross-context behavioral advertising in the ordinary course of the Service; if our practices change, we may update this Policy.
- EEA/UK users: Where GDPR or UK GDPR applies, our legal bases may include consent, contract performance, legitimate interests (operating and improving the Service, security, and business development), and legal obligation. You may have rights of access, rectification, erasure, restriction, portability, and objection, and the right to lodge a complaint with a supervisory authority. Where we rely on consent, you may withdraw it without affecting prior processing.
To submit a privacy-related request, use the contact form and describe your request. We do not accept privacy requests by email. We may require information reasonably necessary to verify your identity before acting on a request.
11. Children’s privacy
The Service is intended for business and professional audiences and is not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected such information, contact us through the contact form and we will take steps we deem appropriate.
12. Third-party links and content
The Service may reference or link to third-party sites, platforms, data sources, and tools. We are not responsible for their privacy practices. Your use of third-party services is at your own risk and subject to their terms and policies.
13. Changes to this Policy
We may update this Privacy Policy at any time, with or without prior notice, by posting a revised version on this page and updating the effective date. Your continued use of the Service after changes become effective constitutes acceptance of the revised Policy. If you do not agree, stop using the Service.
14. Contact
Questions about this Privacy Policy or Snack Software LLC’s privacy practices regarding Keisho X should be submitted only through our contact form. We do not designate an email address for privacy correspondence on this site. We will respond as we determine appropriate and as required by applicable law.
15. Relationship to Terms of Service
This Privacy Policy is part of our Terms of Service. In the event of a conflict relating to the processing of personal information, this Policy controls for privacy-specific topics; otherwise the Terms of Service control. Capitalized terms not defined here have the meanings given in the Terms of Service.